PR is essentially the art of selling your story to the media, or, more correctly, convincing them that your company and its message have value to readers of their publication.

Many business owners believe that their business is the most important thing in the world. But the key to successful PR is tailoring your story to fit the needs and the audience of the target publication.

At Vertical Ascent, we begin with message development and setting objectives and benchmarks, so you know when you’ve succeeded.

 

 

We offer the following services:

• Fact sheets and backgrounders
• Press release writing and distribution
• Media relations
• Newsletter writing and design
• Article writing and customer stories
• Editorial meetings, conferences and tours
• Trade show support
• Crisis communications

Customized Fee Schedule

Our fees are based on the needs of the client. We can work at a base counseling fee with all additional activities/projects billed at an hourly or project rate or a flat monthly fee for agency time and activities plus out of pocket expenses billed at cost or with standard agency markup.

 

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