Taking on a Marketing Challenge

Optibase is a leader in streaming
digital video based in Herziliya, Israel.

In early 2001 the company realized they hadn't succeeded in getting their message across. Many people didn't know they could stream video over any number of devices--computers, laptops, cellphones, and palm pilots.

We created this colorful ad to portray the excitement of digital video streaming.

The photo was taken in Herziliya, Israel. The total cost of the ad was less than $3,500. All of the models are Israeli citizens.